This advertisement keeps popping up in various Beijing subway stations and continues to baffle me. I have no idea what to make of “Quiet + Sprints: In the Primeval Forest Movement.” A better translation might be “Tranquility + Running: Physical Recreation in a Primeval Forest,” but still doesn’t mesh with the enthusiastic boar slayer gloating over his kill. First of all, if companies in China continue to splurge on advertising, they need to start paying the extra cash to drag in some foreigner to see if their moniker MAKES ANY SENSE AT ALL FOR THE LOVE OF GOD. Also, this is the first time that I have seen hunting as a leisure activity so prominently marketed. It might not be duck hunting in Alabama or an African shooting safari but certainly establishes financial clout amongst coworkers who can’t afford such an extravagant weekend. This poster will continue to haunt me. Hopefully I can convince a magazine to send me out for an adventurous weekend of quiet and sprinting.

This entry was posted on Tuesday, November 27th, 2007 at 3:30 pm and is filed under Beijing, Society, VoM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.